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At The Market, our mission is to provide wholesome, convenient meals for busy Okoboji locals and vacationing families alike. From our in-house menu to our signature 'Vacation Mom' meals—perfectly portioned for families of 2-8 and ready for at-home enjoyment—we make mealtime effortless.
Discover our full menu at the link below and explore a world of flavors with our curated selection of local, domestic, and international specialty foods and dry goods. We're passionate about finding the freshest, most creative, and unique foods to satisfy every craving..
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Founded by Iowa Great Lakes local, Jodi Wollmuth, The Market began with the idea that all busy moms deserve a real vacation. To take the added stress of grocery shopping and complete meal preparation off the vacation-goers plate, Vacation Mom was born.
Jodi's vision didn't stop there. She knew she wanted a storefront to serve as a gathering space for friends, family, locals and visitors. The Market offers fresh + nutritious food options and proudly serves 'Vacation Mom' prepared meals. Jodi is a Vacation Mom herself, and credits her husband and children to making this dream of hers a reality.
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